The Fragrance Formula Course OnDemand

Is an extraordinary learning opportunity packed with the information you need to take you from zero to launching the the fragrance brand of your dreams. Prepare to immerse yourself in a world of knowledge and inspiration where your fragrance dreams become a reality.

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Benefits Overview

Discover comprehensive resources tailored to help you succeed in building your indie fragrance brand. Enroll today to access the tools and guidance necessary to achieve your goals and bring your dreams to life.

  • 2 Day Digital Summit

    Gain insights, strategies, and networking to build a successful fragrance business. From market trends to scent creation, get actionable knowledge to thrive. Delve into fragrance art, science, and business with us.

  • Interactive Learning Products

    We provide the essential tools and resources to help you master the art of scent creation and build a successful fragrance business. Explore, learn, and unleash your creativity with Fragrancepreneur today.

Take a Look Inside

Imagine having a clear path and strategy to follow.

While being supported by industry experts inside a community of other like minded founders.

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What You'll Learn:

Unlock the secrets to building a successful indie fragrance brand with The Fragrance Formula. Learn our 5-Step Process—Analyze, Plan, Build, Launch, and Scale—from industry experts. Discover your brand's purpose, create captivating fragrances, develop a strategic roadmap, and unleash your brand's potential in the fragrance industry.

  • Analyze: Discover Your What & Your Why: Uncover the essence of your fragrance brand by understanding your purpose and motivations, setting the stage for a powerful and authentic brand identity.

  • Visualize Your "Perfect World": Envision the future you desire for your brand and how it aligns with your personal vision, creating a clear roadmap for success.

  • The 6 P's of Branding: Explore the six essential pillars of branding and learn how to apply them effectively to your fragrance business, ensuring a strong and consistent brand identity.

  • Applying the 6 P's to Your Brand: Dive deeper into the practical application of the 6 P's of branding, examining real-life examples from successful brands and discovering how to implement these principles in your own business.

  • Develop a comprehensive plan for your indie fragrance brand, encompassing aspects such as defining your quintessential client, allocating a budget for brand development and education, and leveraging the expertise of mentors and industry veterans.

  • Build: Create Your Brand's Voice and Vision: Establish a compelling brand voice and storytelling strategy, giving your fragrance brand a unique identity in the market. Select the first product or service to focus on, ensuring excellence and quality.

  • Understand the interconnected nature of the launch phase with your brand's analysis, planning, and building stages. Craft a strategic and intentional launch plan, including effective communication with your quintessential client, selecting suitable platforms, and sharing your brand story.

  • Expand Your Brand's Reach: Discover strategies for scaling your indie fragrance brand, including market testing, leveraging customer feedback, building partnerships, utilizing social media platforms and digital advertising, and exploring avenues like retailers, affiliate programs, influencers, and ambassadors.

  • Analyze Your Data: Leverage Insights for Growth: Harness the power of data analysis to make informed business decisions. Gather feedback from your quintessential clients, understand their needs and preferences, and capitalize on what's working well for your brand, ultimately driving further growth and success.

What Our Clients Are Saying...

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April- Los Angeles, California



Marion- North Carolina

Jumpstart Your Indie Fragrance Journey with These Amazing Bonuses

Save Some Money & Enjoy these special bonuses with your one time payment for The Fragrance Formula OnDemand!

  • 1 on 1- 30 Minute Strategy Session w/ Fragrancepreneur Coach

    Enjoy a 1 on 1 strategy session with a Fragrancepreneur Coach to ask your burning questions, map out your project game plan, and jumpstart your Fragrancepreneur journey.

  • The Fragrance Formula Supply Kit

    Chémin's Fragrance Formula Supply Kit: Curated materials and tools for an immersive fragrance experience. Conveniently shipped to your door. Save time and money while elevating your learning journey.

I'm Ready Now!

You don't have to tell me twice, I know I need this!

LET'S GO!

Instructor(s)

Founder & Lead Perfumer at Chémin November Nichols

Discover the extraordinary world of fragrance through the eyes and expertise of November "Shelley" Nichols. As one of the few black perfumers in the industry, she has not only left an indelible mark on the fragrance landscape but has also established Chémin as one of the leading black-owned and operated indie fragrance houses worldwide. With accolades from renowned publications such as Vogue, NY Magazine, and Modern Luxury, November's passion for scent creation has captured the attention of fragrance enthusiasts worldwide. November's Le Femme collection scheduled to launch over the course of 2023, stands as a testament to the influential women who have inspired her. Each fragrance is crafted to encapsulate the essence, passion, drive, and purpose of these remarkable individuals. Through the art of fragrance, November boldly celebrates the powerful impact these women have had on the world, creating scents that evoke their spirit and tell their unique stories. Hailing from Atlanta, November is deeply connected to her community and is proud to bring the world of luxury fragrance to her hometown. Her dedication to excellence is matched only by her commitment to fostering a culture of inclusivity and empowerment in the fragrance industry. Through Chémin's Custom Fragrance Experience and the carefully curated collection of luxury goods and experiences, November invites individuals to explore the personal and transformative power of scent. November's journey extends beyond her role as a perfumer. She is a devoted wife and mother, cherishing her roles as a partner, mother to Evan, bonus mother to Riley and Carson, and "Mommy Lady" to Furbaby Luna. Her experiences as an educator, author, and public speaker have enriched her ability to connect with diverse audiences, sharing her knowledge and passion for fragrance blending, mindfulness, and product implementation. The legacy of Shelley's paternal grandmother, Mary Lena Chémin Portalis, is the driving force behind Chémin. Inspired by her grandmother's dedication to holistic healing and self-care, November believes that true beauty emanates from within. Chémin is not just a brand but a lifestyle that encompasses beauty, wellness, and the pursuit of living well. With every hand-crafted tea remedy, fragrant tincture, and self-care ritual, November continues her grandmother's legacy, providing a path for others to embrace their birthright of living well. Drawing from her extensive background in education, November's passion for instruction and leadership is evident in her approach to the fragrance, beauty, and wellness industries. She leverages her expertise in instructional design, curriculum development, and professional learning to create an environment of positivity and excellence. November has been an advocate for providing entrepreneurial opportunities to women and people of color, opening doors to the luxury goods and fragrance industry through Chémin. Join November Nichols on a transformative journey where fragrance becomes an art, and wellness becomes a way of life. Through her expertise, dedication, and unwavering commitment to empowerment, she will inspire you to step into the captivating world of fragrance and embrace your own unique olfactory expression. Together, let's explore the beauty, creativity, and boundless possibilities that await within the realm of fragrance with November as our guide.